About us
Enhance your performance
It's not that easy to perform at your best without the right workwear. Can you imagine a firefighter without their protective gear?
There is no magic, it's time to get the workwear you deserve.
A new era of workwear
Working in the field is essential, but having the right workwear makes all the difference. With our tailored solutions, accessing quality gear has never been easier.
Get the workwear you need, where and when you need it.
Boost your productivity
Meet our dedicated team
Dedicated professionals driving our success in workwear solutions
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind our workwear revolution. He loves to stay involved in product development, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich thrives on challenges. With his years of experience as Commercial Director in the workwear sector, Mich has been instrumental in shaping our brand's success. He is among the industry's top experts.
Aline Turner
Chief Technical Officer
Aline is passionate about workwear and leads a team of designers to create innovative solutions for professionals. She nurtures a community of thousands who rely on our products.
Iris Joe
Chief Financial Officer
Iris, with her extensive experience in the apparel industry, helps us manage our finances effectively. She is committed to driving success and utilises her expertise to elevate our workwear brand.